Institute for Marriage and Public Policy.
Post Office Box 1231 • Manassas, VA 20108 • (202) 216-9430 • Email: info@imapp.org


WWW iMAPP

Support iMAPP

Join the Institute for Marriage and Public Policy mailing list
Email:
Weekly Archives

Blogger!



Wednesday, December 09, 2009

WHY WOMEN WAKE WHEN A BABY CRIES: Lisa Belkin

at NYT blog Motherlode reports:
What sound is most likely to wake a sleeping woman? An infant’s wail — and that is true whether or not she has children of her own.

What sound is most likely to wake a sleeping man? A car alarm going off, followed by the howling of the wind (not a baby) and the buzzing of a fly. A crying baby is not even on the list of the 10 most sleep-disturbing sounds for men.

Those are the results of research by the British company Mindlab, which combines neuroscience and marketing (and which conducted this particular study at the behest of a “nighttime flu tablet” manufacturer). Volunteers in a sleep lab were attached to an electroencephalography machine, and a variety of recorded noises were played. The EEG recorded disturbances in brain activity in response to each.

more

Labels: , , ,


Share on Facebook! Tweet This! http://www.wikio.com VOTE

home | marriagedebate.com | resources | about imapp | contact

Copyright Institute for Marriage and Public Policy