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Thursday, May 06, 2010

HOW SOAP OPERAS COULD SAVE THE WORLD: Drake Bennet

in the Boston Globe:
On most measures of the strength of a community’s social fabric, the town of Oakdale would score poorly. There’s the high divorce rate and appallingly low incidence of marital fidelity, the off-the-charts frequency of assault, murder, rape, and arson; the overlapping epidemics of kidnapping, identity theft, fraud, and wedding-day bridal abandonment. And there is a local justice system seemingly bent on imprisoning the innocent, leaving it up to intrepid family members and lovers to bring the truth to light.

Thankfully, no one lives in Oakdale, no one real. It is the fictional town where ”As the World Turns,” America’s longest-running current soap opera, has tumultuously unfolded for over half a century (this season will be its last). And while the Gomorrhic dysfunction of places like the fictionalized Oakdale, Ill., or Port Charles, N.Y. (”General Hospital”) or Pine Valley, Pa. (”All My Children”) is what makes them so entertaining to their loyal fans, few would describe these as places where people live exemplary lives. Soap operas, after all, are entertainment at its least believable and least nutritious.

The possibility, therefore, that people might be modeling themselves after characters on soaps might seem both farfetched and frightening. A spate of recent research, however, suggests that, all over the world, that’s exactly what’s happening. What’s more, we should be happy about it.

Soaps, it turns out, are shaping behavior in ways that are subtle, profound and, from the standpoint of global development experts, positive. A team of economists credits Brazilian TV ”novelas” for helping to dramatically lower a fertility rate that in 1960 was above six births per woman. Others have found that in India — where soaps dominate the airwaves — villages where people watch more TV give more responsibilities and rights to women and girls. Researchers in Rwanda have found that radio soap operas there can help defuse the country’s dangerous ethnic tensions. Turkish soap operas have set off a public debate about women’s roles in the Middle East. And research in the United States has found that health tips tucked into soaps have greater sticking power than with just about any other mode of transmission. In a surprising number of ways, soap operas are improving lives around the world.

”The evidence we have from these academic studies is that quite often [viewers] take away different attitudes toward things like how many children they want, what is acceptable behavior for a husband toward his wife, what is the breakdown in a household of responsibilities over things like finances, should we be sending girls to school,” says Charles Kenny, an economist at the World Bank who has written about global television habits, and the author of a forthcoming book on development. ”All of these seem to be generated by watching some soap operas.”

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Thursday, March 11, 2010

SAUDI ARABIA STRUGGLES WITH CHILD MARRIAGE: Joel Brinkley

with McClatchy-Tribune News Service:
Saudi Arabia has a serious child-marriage problem.

It's emblematic of the nation's struggle between modernity and traditional Islam. But the lives of thousands of little girls are being destroyed as the Saudi government ponderously debates a solution.

Child marriage has been acceptable, even encouraged, in many Islamic states since the religion was born. After all, among the Prophet Muhammad's dozen wives was Aisha, who is believed to have been 6 or 7 years old when the two were married. But in Saudi Arabia, at least, the practice slammed headlong into modern values last spring, when a Saudi court refused to nullify the marriage of an 8-year-old girl from Unaiza to a man in his late 50s. ...

Saudi Arabia is hardly the only state facing this problem. Last year, Turkey made it legal for 12-year-olds to marry, if their parents agree. The Turkish Statistical Institute estimates that one-third of the state's brides are under 18. In Yemen and Bangladesh, even among some sects in Burma, child marriage is commonplace. The victims, in those places and elsewhere: Little girls who are forced into wasted, often miserable, lives.

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